1. Introduction

This Cookie Policy explains how ULTRA LAND LIMITED (“Keylixa”, “we”, “us” or “our”) uses cookies and comparable technologies when you visit or interact with keylixa.com (the “Website”). Keylixa offers digital gaming products, including game activation keys and related products for third-party gaming platforms. The Website includes product browsing, customer account and shopping basket features, and an online checkout.

Some technologies help the Website provide these functions securely; others may support optional preferences, measurement or promotional activities if enabled. This Policy describes their purposes, applicable choices and how they relate to personal data. It should be read with our Privacy Policy and Terms and Conditions.

Our use of these technologies is subject to applicable UK privacy and electronic communications legislation, including the Privacy and Electronic Communications Regulations (PECR), the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable amendments, including the Data (Use and Access) Act 2025. Where relevant, additional rules may apply to visitors elsewhere.

2. Who Is Responsible for the Website?

The Website is operated by ULTRA LAND LIMITED, a company registered in England and Wales with company number 16998166, at 72 Halliwick Road, London, England, N10 1AB. Questions concerning cookies and related personal information can be sent to support@keylixa.com.

We determine the purposes of first-party technologies used for Keylixa’s operations. Other providers integrated into the Website may act as processors or independent data controllers, depending on their roles.

3. What Are Cookies?

A cookie is a small piece of information that a website places on or retrieves from a device through a browser. Cookies can help a site remember a shopping basket, recognise a login session, store preferences or maintain security. They may contain identifiers rather than names, but those identifiers may still be personal data.

Session cookies typically remain for a browsing session, whereas persistent cookies remain until expiry or deletion. First-party cookies are associated with the Website’s domain. Third-party cookies are set or accessed by other service providers through their integrations.

4. Technologies Covered by This Policy

In addition to conventional cookies, this Policy covers technologies that store or access information on a visitor’s device, such as browser local storage, session storage, tracking pixels, tags and similar scripts or identifiers. These technologies can be subject to the same consent rules even when they do not create traditional cookie files.

Server logs that do not store or access information on a device may be governed by different rules. Where they contain personal data, our Privacy Policy also applies.

5. Why Keylixa Uses Cookies

Cookies and comparable technologies may be used to maintain product selections as a visitor moves to checkout, keep customer account sessions secure, remember privacy choices, prevent fraudulent activity and enable reliable operation of the Website.

If additional tools are implemented, they may also help us remember optional browsing preferences, understand site performance, fix errors, analyse visitor journeys or measure advertising. Optional uses are subject to any required consent or applicable exemption.

6. Strictly Necessary Cookies

Strictly necessary cookies enable services explicitly requested by visitors, such as storing basket selections, maintaining secure login and checkout sessions, preventing duplicate submissions, recording privacy choices and protecting forms or network resources against abuse.

Where a technology is genuinely necessary to provide a requested service, it may be used without prior cookie consent under the relevant PECR exemption. It will not be treated as necessary merely because it is convenient for advertising or analytics. Blocking these technologies may prevent account access, basket continuity or completion of a purchase.

7. Customer Accounts and Session Management

The Website provides an account area. Where you sign in, session technology may help the Website recognise the authenticated browser, protect against unauthorised access and maintain continuity between pages. Session identifiers should not disclose your password or full payment credentials.

Account and session technologies may be cleared when you sign out, close your browser or when the relevant authentication session expires, depending on their configuration.

8. Shopping Basket and Checkout

Keylixa may use necessary session technologies to retain products selected for purchase, associate the basket with a checkout session, and help prevent transaction or page-navigation errors. These technologies can be important when purchasing electronically delivered game keys or other digital products.

Some checkout functions may be provided by an external payment service. Payment-related cookies or scripts are assessed according to their purpose: genuinely necessary authentication or transaction security may qualify for an exemption, while unrelated tracking does not.

9. Payment Provider Technologies

Independent payment service providers may operate secure payment interfaces, cardholder authentication tools and transaction fraud-prevention systems. They may use identifiers to associate payment steps, verify requests, enforce security rules or return a transaction result to Keylixa.

We do not use cookies as a means of storing complete card numbers or card security codes. Payment providers may have separate privacy and cookie notices explaining their independent processing. Please review the information supplied at checkout.

10. Security and Fraud Prevention

Security mechanisms may use device or browser attributes, network information, session identifiers and transaction signals to prevent automated attacks, unauthorised access or payment abuse. Only processing that falls within an applicable legal exception will operate without cookie consent.

Where a security service also undertakes unrelated profiling, advertising or other optional activities, those additional purposes must meet the relevant legal requirements independently.

11. Functional and Preference Cookies

Optional preference technologies may remember display, language or other browsing selections. Some preferences may be essential to a feature you specifically request; others are conveniences and will be subject to consent when the law requires it.

Declining optional preference cookies should not prevent you from browsing the catalogue or placing an order, although some settings may not be remembered between visits.

12. Analytics and Performance Technologies

If analytics tools are enabled, they may measure page views, general navigation paths, browser categories, referral sources, loading performance, errors and interactions with the shopping process. The purpose is to help understand Website performance and improve usability.

Where analytics requires consent, the relevant technology will remain disabled until consent is obtained. A limited statistical-purpose exemption may be available under UK law only if all its conditions are met, including the required information and a simple, free means of objecting. We will not assume that ordinary third-party tracking or advertising attribution qualifies for that exemption.

13. Advertising and Marketing Cookies

If advertising technologies are used, they may assist in measuring campaigns, attributing visits or purchases, limiting repeated advertising and showing promotions relevant to visitors. Some advertising providers may collect information across sites.

We will not activate non-essential advertising or cross-site tracking technologies before obtaining the consent required by law. Rejecting them will not stop access to Keylixa’s core shopping functions. Full game activation codes and full payment card details should not be passed as advertising identifiers.

14. Third-Party Services and External Gaming Platforms

External hosting, payment, security, support, analytics or advertising services may use technologies through Website integrations, depending on which features are enabled. A provider’s cookie may be necessary for one function and optional for another; classification depends on actual use.

Keylixa also sells products relating to third-party gaming services, such as Steam and console platforms. When you follow a link to a platform or redeem a game key outside Keylixa, that platform’s own cookies and notices apply. Its independent tracking is not controlled by this Policy.

15. Information Collected Through Cookies

Depending on the particular technology, information may include random identifiers, session status, basket contents or identifiers, browser and device attributes, IP address, pages visited, referral information, interactions, consent selections and security events.

Cookie-derived information may qualify as personal data when it identifies or can be linked to a person. Where that occurs, our Privacy Policy describes further rights, lawful grounds, retention practices and the categories of third parties that may process the information.

16. Specific Cookie Inventory

The Website’s current cookie names, providers, purposes, categories and expiration periods should be disclosed through an up-to-date cookie inventory or preference interface. These details depend on the actual Website configuration and may change as plugins and external providers are updated.

This policy does not claim that a particular analytics or advertising provider is installed. For accurate technical disclosures, Keylixa will identify each active cookie or similar technology, its domain and function, whether it is essential, and its storage period. The Company should update its public inventory whenever the relevant configuration changes.

17. Cookie Duration

Session cookies normally expire when a session ends. Persistent cookies may remain for a defined period, depending on whether they are used for settings, security or other authorised purposes. Actual expiration times are determined by the particular technology’s settings.

Cookie storage durations are distinct from retention periods for server-side transaction records or analytics information. Personal data retained outside the browser is handled in accordance with the Privacy Policy.

18. Consent and Your Choices

Where consent is required, visitors should be able to accept, reject or customise non-essential cookie categories before they are activated. Consent requires a clear positive action; merely continuing to browse, dismissing a notice or leaving default settings unchanged does not constitute consent.

Visitors must also be able to withdraw consent as easily as they gave it. Where optional cookies are deployed, Keylixa will provide an accessible cookie-preference control so that visitors can revisit their choices. Withdrawal applies to future use and does not make earlier lawful processing unlawful.

Necessary technologies may continue operating where an applicable legal exemption permits them.

19. Browser and Device Settings

Most browsers allow you to inspect, delete or restrict cookies through privacy or site-data controls. Some browsers also let you block third-party cookies or clear stored data when the browser closes.

Deleting cookies may remove account-session, basket and saved privacy settings. Choices may need to be made again on another browser or device. Browser controls do not always communicate withdrawal of consent to third-party services; use the Website’s preference control where available.

20. Protection and International Processing

We take appropriate technical and organisational measures to protect information associated with our Website operations, including access restrictions and secure transmission where suitable. Third-party providers may operate infrastructure outside the United Kingdom.

When personal data is transferred abroad, any safeguards required by applicable data protection law will be applied. More information about privacy rights and international transfers is provided in our Privacy Policy.

21. Your Privacy Rights

Where cookie information is personal data, applicable law may give you rights to access, correct, erase, restrict or object to particular processing, and to withdraw consent. The availability of these rights depends on the purpose and legal basis of the processing.

You may submit a privacy-related request to support@keylixa.com. You may also complain to the UK Information Commissioner’s Office at https://ico.org.uk/ or another competent authority where applicable.

22. Updates to This Cookie Policy

We may revise this Policy when Website functionality, providers, technologies or legal requirements change. The current version will be published on the Website with a revised date. Where a new purpose requires consent, a policy update alone will not replace the requirement to obtain it.

23. Contact Details

ULTRA LAND LIMITED
Company number: 16998166
Registered office: 72 Halliwick Road, London, England, N10 1AB
Website: https://keylixa.com/
Email: support@keylixa.com

Please contact us if you have questions about the operation of cookies or about exercising privacy rights.

Last updated: 29 October 2026